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Our blog
14.07.2022 19:25
Establishing a therapist practice - A checklist and what you need to consider
Opening a physiotherapy practice requirements
Opening a psychotherapy practice
Practice
Therapists
Opening a medical practice
Starting a psychotherapy practice
Starting a medical practice
Establishing a therapist practice - A checklist and what you need to consider

Having your own medical practice is a lucrative and at the same time an attractive professional goal for many physicians as well as therapists in a wide variety of specialties. Approximately 22,000 licensed medical professionals at more than 14,000 Swiss health care facilities confirm that many physicians and therapists are ready to take this step. A higher degree of self-determination, self-realization and independence make self-employment so tempting for physicians.

14.07.2022 18:17
Challenges and opportunities in practice marketing - an interview with marketing expert Sarafina Eckert
Patient communication
Practice marketing for doctors
Online marketing strategy
Practice
Practice marketing
Practice marketing example
Health marketing
Challenges and opportunities in practice marketing - an interview with marketing expert Sarafina Eckert

Not so long ago, doctor’s performance spoke for itself and professional marketing played a rather secondary role. However, the needs, expectations and behaviour of patients in general are subject to a constant change. If you do not work strategically on communication with your patients, you will lose out in the medium and long term perspective. Especially medical practices that do not have their own know-how in this area face an additional challenge when it comes to practice marketing.

23.06.2022 14:11
Digitization in pharmacies - the pioneers in healthcare?
Digitalization pharmacies
Digitalization
Pharmaceutical logistics
More customers in pharmacy
Pharmacy inventory management system
Future of pharmacies
Digitization in pharmacies - the pioneers in healthcare?

The image of the pharmacy is rather conservative, would you agree? A place where medicines are dispensed on presentation of a doctor's prescription, where medicines are offered and occasionally available for milder diagnoses. Here, the pharmacist sits in the back room when he has no customers and devotes himself to his concoctions. This is how pharmacies were and are often perceived, but in fact they are already among the pioneers in healthcare when it comes to digitalization.

23.06.2022 13:11
Data protection in healthcare - an overview for medical practices
nFADP Switzerland
Protection of medical data
nFADP
Healthcare privacy
Medical Data
Data protection in healthcare
GDPR Switzerland
Data protection in healthcare - an overview for medical practices

The FDPIC (Federal Data Protection and Information Commissioner) recently published a report: "Hacker attacks on medical practices in Romandy". According to several media reports, the data was published by the attackers on the dark web - a damage  difficult to quantify. The protection of sensitive medical data is a central topic that medical practices have to deal with - especially in view of the above-mentioned incident.

23.06.2022 12:18
Digital skills - the key to the modern medical practice
Digital further education
Employees digital skills
Online appointment
Digitalization
Basic digital skills
Digital skills
Digital skills - the key to the modern medical practice

According to NET-Metrix, more than 6.3 million people over the age of 14 in Switzerland use the Internet, with 96 percent of all households already having access to the Internet in 2019. The high access density is also accompanied by a growing willingness to use and, indirectly, increased digital skills among the population. Many Swiss people have thus long been ready to use digital services, but in some areas, such as healthcare, they are only being pushed forward hesitantly.

01.05.2022 10:41
Patient loyalty and the role of digitalization in it
Medical practice organization
Digitalization
Digital medical practice
Patient loyalty
Patient loyalty and the role of digitalization in it

Satisfaction and complete trust in you and your team, despite the tense health situation in which patients usually find themselves, is the ultimate goal for your medical practice. The key word is patient loyalty and here we would like to explore this topic and go into detail about the influencing factors and how they can be promoted and developed.

25.03.2022 14:25
Digital medical practice - from online booking to e-prescription
ePrescription
Medical practice organization
Online appointment
Video consultation
Digitalization
Digital medical practice
EPR
Healthcare
Digital medical practice - from online booking to e-prescription

Die digitale Arztpraxis ist ein Ansatz, der mittels Prozessoptimierung und Automatisierungen den administrativen Aufwand minimieren soll. Bei welchen Arbeitsabläufen hier besonders oft ungenutztes Potenzial liegt und wie Sie dieses durch digitale Lösungen erschließen können, darüber geben wir im Folgenden einen Überblick. 

12.10.2021 14:36
5 arguments of MPAs against online appointment service
Medical practice organization
Online appointment
Digital medical practice
5 arguments of MPAs against online appointment service

Integrating new digital tools into everyday work in healthcare is challenging. Medicosearch has collected and analyzed various use cases from practical experience to develop a highly configurable online tool that can be integrated into most administrative processes in healthcare.

12.05.2021 07:52
Medicosearch partner Dr. Beat Imholz speaks about the cooperation with Medicosearch
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Partnership
Medicosearch partner Dr. Beat Imholz speaks about the cooperation with Medicosearch

Dr. Beat Imholz was the first to offer his patients Medicosearch online appointment service and today he tells about the cooperation with us.

04.05.2021 09:20
2021 Healthcare Trends
Online appointment
Healthcare trends
Digitalization
Digital Health
Telemedicine
2021 Healthcare Trends

In this article, we present current industry and technology trends in healthcare. Is digital health a hype or a megatrend? Why do medical providers need digital solutions such as online appointments or video consultations?

13.04.2021 09:43
Medicosearch Partner Melanie Rodrigues from Paramed speaks of the cooperation with Medicosearch
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Partnership
Medicosearch Partner Melanie Rodrigues from Paramed speaks of the cooperation with Medicosearch

Melanie Rodrigues, Outpatient & Quality Assurance Coordinator at Paramed and Medicosearch partner for 1.5 years, speaks about Medicosearch:

11.03.2021 08:32
Medicosearch partner Valeria Maissen from mediX speaks of the cooperation with Medicosearch
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Partnership
Medicosearch partner Valeria Maissen from mediX speaks of the cooperation with Medicosearch

Valeria Maissen, co-director of mediX group practice and Medicosearch partner for 2.5 years, speaks of the cooperation:

11.02.2021 09:09
Medicosearch partner Sandra Köppel from MedZentrum Pfungen speaks of the cooperation with Medicosearch
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Partnership
Medicosearch partner Sandra Köppel from MedZentrum Pfungen speaks of the cooperation with Medicosearch

Sandra Köppel, co-owner of MedZentrum Pfungen, Medicosearch partner for 1.5 years, says...

28.01.2021 15:07
Medicosearch partner Simon Deussen from Physio Vision speaks of the cooperation with Medicosearch
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Partnership
Medicosearch partner Simon Deussen from Physio Vision speaks of the cooperation with Medicosearch

Simon Deussen from Physio Vision Zurich, Medicosearch partner for 1 year, says ...

21.01.2021 08:17
The Impact of the COVID-19 Pandemic on Digital Transformation of Healthcare - Part 2
Online appointment
COVID-Test
COVID19
Digitalization
Healthcare
The Impact of the COVID-19 Pandemic on Digital Transformation of Healthcare - Part 2

The first part of our article was about how the COVID-19 pandemic has accelerated the digitalization of the healthcare system and how digital solutions are more in demand than ever. One of these digital solutions is video telephony consultations. In the second part, we will now dwell on COVID tests and how the test process can be prompted and simplified due to digital solutions.

07.01.2021 07:51
The Impact of the COVID-19 Pandemic on Digital Transformation of Healthcare - Part 1
Video consultation
COVID19
Digitalization
Healthcare
The Impact of the COVID-19 Pandemic on Digital Transformation of Healthcare - Part 1

The first part of our blog post deals with the issue of whether and how the COVID-19 pandemic has influenced the digitalization of the healthcare system in Switzerland. We explore the topic of video consultations which received a particular boost from the COVID-19 pandemic.